THE FOUNDING STORY

ASTETIKA is an Australian skincare brand founded on a defining experience that shaped our approach to premium skincare.

In 1997, while working as a model in Seoul and Tokyo, I discovered a skincare mist that transformed my skin. Before a Gucci show in Tokyo — widely regarded as a pinnacle of skincare expertise — a makeup artist applied a high-grade Hyaluronic Acid mist in preparation for the show’s makeup. The result was immediate: light, refreshing, and effortlessly hydrating, leaving the skin revitalised and luminous.

Years later, I sought to recreate that experience in Australia. The local skincare market offered few options; most products focused on botanicals rather than active ingredients. I envisioned a single, elegant formula that combined multiple benefits, simplifying and elevating the daily skincare routine. ASTETIKA was officially established in 2015, and now, in our tenth year, that commitment to premium, minimalist skincare remains central to our brand.

The journey was not without challenges. A key partner — our cosmetic chemist — withheld our formula after significant investment in its development. A year-long legal process followed when we discovered discussions had been initiated with a large cosmetic company regarding the sale of our formulation. This period tested our resilience, patience, and determination. Ultimately, through diligence and clear evidence of ownership, we secured full rights to our formula. This experience reinforced our dedication to delivering exceptional, uncompromised products.

Today, ASTETIKA reflects that resilience and vision. From our signature skincare mist to our hand and body wash, and even our candle designed to promote calm, every product is developed to deliver luxury skincare quality without unnecessary complexity or cost.

Our focus is on what matters: thoughtfully crafted formulations, minimalist design, and an experience that is intentional and refined. ASTETIKA is for those who value simple, effective skincare that elevates the everyday.

This is our story — one of persistence, purpose, and an unwavering commitment to creating something truly distinctive. And we are only beginning.

ASTETIKA: THE ULTIMATE SKINCARE SOLUTION WITH SCIENCE-BACKED INGREDIENTS

Navigating the overwhelming number of skincare products available today can be confusing – we get it! that's why at ASTETIKA, we simplify the process by focusing on high-quality, science-backed formulations that deliver real, noticeable results. our products are the result of a year-long collaboration with an ex l’oreal cosmetic chemist, ensuring the highest standards of knowledge, efficacy, and performance. featuring a potent blend of low molecular weight hyaluronic acid, l-proline, vitamin c ester, zinc gluconate, and chamomilla recutita flower oil, ASTETIKA offers you a complete skincare solution in one product, eliminating the need for multiple, expensive items. Our product range currently includes a luxurious hand and body wash, a revitalising active mist and luxurious candle; each carefully crafted to enhance your daily life and skincare routine.

WHY LOW MOLECULAR WEIGHT HYALURONIC ACID IS A GAME-CHANGER
low molecular weight hyaluronic acid is far superior to traditional hyaluronic acid. thanks to its smaller molecules, it penetrates deeper into the skin, providing intense hydration and plumping from within. this enhanced absorption helps to reduce fine lines, improve skin elasticity, and leave your complexion visibly smoother and more youthful. while many products focus only on surface hydration, ASTETIKA’s low molecular weight hyaluronic acid ensures that your skin stays hydrated, firm, and radiant deep into the layers, offering long-lasting effects.

L-PROLINE: THE SECRET TO YOUTHFUL, FIRM SKIN
collagen production is key to maintaining firm, youthful skin. l-proline, a vital amino acid, plays a major role in stimulating collagen synthesis. with regular use, ASTETIKA’s formulation helps to enhance the skin’s elasticity and structure, resulting in smoother, firmer skin. this ingredient is a long-term investment in your skin’s health, unlike temporary topical collagen treatments. over time, you’ll notice a visible reduction in the appearance of fine lines and sagging.

VITAMIN C ESTER: THE STABLE, GENTLE FORM OF VITAMIN C
unlike traditional vitamin c, which can be unstable and cause irritation, vitamin c ester (ascorbyl palmitate) is a stable, fat-soluble version of vitamin c that works effectively without drawbacks. ASTETIKA uses this advanced form of vitamin c to deliver all the benefits – brightening the complexion, reducing pigmentation, and boosting skin radiance – without the irritation often caused by regular vitamin c, making our formula the perfect skincare for sensitive skin. vitamin c ester ensures consistent, effective results with long-lasting effects. by using this superior form, ASTETIKA makes sure your skin is nourished and protected every day, providing a smoother, more even tone.

ZINC GLUCONATE: CALMING AND BALANCING THE SKIN
zinc gluconate is a vital ingredient for anyone with oily or acne-prone skin. it regulates oil production, calms inflammation, and supports the skin’s natural healing process. in ASTETIKA’s formulations, zinc gluconate helps to reduce redness and irritation, leaving your skin looking clear and balanced. it’s the perfect addition for soothing stressed skin and promoting a healthy complexion, whether you’re dealing with breakouts or just want to maintain a clear, smooth surface.

CHAMOMILE RECUTITA FLOWER OIL: THE ULTIMATE SOOTHING INGREDIENT
chamomile recutita flower oil, also known as german chamomile, is far superior to other forms of chamomile. rich in bisabolol and chamazulene, this oil is known for its exceptional anti-inflammatory and skin-soothing properties. ASTETIKA uses this highly potent version of chamomile to calm redness, reduce irritation, and accelerate skin healing. it’s especially effective for sensitive skin, making it an essential ingredient for anyone looking to soothe and restore balance to their skin naturally.

ASTETIKA’S BESPOKE FORMULAS: YEARS IN THE MAKING
what truly sets ASTETIKA apart is our dedication to bespoke formulations. these products are not mass-produced; they were carefully developed over several years through rigorous testing and refinement with a top-tier cosmetic chemist, who has decades of experience working with leading cosmetic brands in paris. each ingredient was carefully selected for its specific benefits, and the final product reflects this expertise. one of the key milestones of this collaboration is ASTETIKA's world-first formula for the active mist, which combines these powerful actives into one truly unique product.

ONE PRODUCT, MANY BENEFITS
why spend money on multiple products when ASTETIKA can provide all of the essential ingredients your skin needs in just one bottle? combining low molecular weight hyaluronic acid, l-proline, vitamin c ester, zinc gluconate, and chamomile recutita flower oil, ASTETIKA simplifies your skincare routine while delivering maximum results. no need for excessive steps or expensive multi-product regimens; ASTETIKA makes it easy to care for your skin with a single, powerhouse product that works.

THE FUTURE OF SKINCARE
at ASTETIKA, we believe that skincare should be effective, simple, and backed by science. through bespoke formulations and cutting-edge ingredients, we've created a product that addresses your skin's most pressing needs – hydration, soothing, and anti-aging skincare protection – all in one. with a year of dedication and expertise behind our world-first formula, ASTETIKA offers a revolutionary approach to skincare, bringing you the ultimate solution for healthier, glowing skin.