THE FOUNDING STORY

ASTETIKA is an Australian skincare brand shaped by a personal experience that changed the way I understood skincare.

In 2007, while modelling in Seoul and Tokyo, I was introduced to a skincare mist that transformed my skin. Just before a Gucci show in Tokyo — where skincare is considered an art — a makeup artist applied a high-grade hyaluronic acid mist. The effect was instant: refreshing, hydrating, and effortlessly radiant.

That moment stayed with me. Years later, when I returned to Australia, I noticed the local skincare market offered few products built around powerful actives. I envisioned something different: one elegant formula, layered with benefits, that could simplify yet elevate daily skincare. With that vision, ASTETIKA was born in 2015.

The path was far from easy. Our first cosmetic chemist withheld our formula after we had invested heavily in its development, and we endured a year-long legal process to reclaim what we had created. It was a difficult chapter, but it reinforced our resilience and belief in protecting what mattered most: integrity, quality, and purpose.

Today, a decade later, that philosophy remains at the heart of ASTETIKA. From our signature mist to our hand and body wash, and even our candle designed to bring calm, each product reflects our values — minimalist design, thoughtful formulation, and accessible luxury without unnecessary complexity.

Our story is not one of shortcuts, but of persistence and care. ASTETIKA is for those who value simplicity, intention, and products that quietly elevate the everyday.

This is only the beginning.

ASTETIKA: THE ULTIMATE SKINCARE SOLUTION WITH SCIENCE-BACKED INGREDIENTS

Navigating the overwhelming number of skincare products available today can be confusing – we get it! that's why at ASTETIKA, we simplify the process by focusing on high-quality, science-backed formulations that deliver real, noticeable results. our products are the result of a year-long collaboration with an ex l’oreal cosmetic chemist, ensuring the highest standards of knowledge, efficacy, and performance. featuring a potent blend of low molecular weight hyaluronic acid, l-proline, vitamin c ester, zinc gluconate, and chamomilla recutita flower oil, ASTETIKA offers you a complete skincare solution in one product, eliminating the need for multiple, expensive items. Our product range currently includes a luxurious hand and body wash, a revitalising active mist and luxurious candle; each carefully crafted to enhance your daily life and skincare routine.

WHY LOW MOLECULAR WEIGHT HYALURONIC ACID IS A GAME-CHANGER
low molecular weight hyaluronic acid is far superior to traditional hyaluronic acid. thanks to its smaller molecules, it penetrates deeper into the skin, providing intense hydration and plumping from within. this enhanced absorption helps to reduce fine lines, improve skin elasticity, and leave your complexion visibly smoother and more youthful. while many products focus only on surface hydration, ASTETIKA’s low molecular weight hyaluronic acid ensures that your skin stays hydrated, firm, and radiant deep into the layers, offering long-lasting effects.

L-PROLINE: THE SECRET TO YOUTHFUL, FIRM SKIN
collagen production is key to maintaining firm, youthful skin. l-proline, a vital amino acid, plays a major role in stimulating collagen synthesis. with regular use, ASTETIKA’s formulation helps to enhance the skin’s elasticity and structure, resulting in smoother, firmer skin. this ingredient is a long-term investment in your skin’s health, unlike temporary topical collagen treatments. over time, you’ll notice a visible reduction in the appearance of fine lines and sagging.

VITAMIN C ESTER: THE STABLE, GENTLE FORM OF VITAMIN C
unlike traditional vitamin c, which can be unstable and cause irritation, vitamin c ester (ascorbyl palmitate) is a stable, fat-soluble version of vitamin c that works effectively without drawbacks. ASTETIKA uses this advanced form of vitamin c to deliver all the benefits – brightening the complexion, reducing pigmentation, and boosting skin radiance – without the irritation often caused by regular vitamin c, making our formula the perfect skincare for sensitive skin. vitamin c ester ensures consistent, effective results with long-lasting effects. by using this superior form, ASTETIKA makes sure your skin is nourished and protected every day, providing a smoother, more even tone.

ZINC GLUCONATE: CALMING AND BALANCING THE SKIN
zinc gluconate is a vital ingredient for anyone with oily or acne-prone skin. it regulates oil production, calms inflammation, and supports the skin’s natural healing process. in ASTETIKA’s formulations, zinc gluconate helps to reduce redness and irritation, leaving your skin looking clear and balanced. it’s the perfect addition for soothing stressed skin and promoting a healthy complexion, whether you’re dealing with breakouts or just want to maintain a clear, smooth surface.

CHAMOMILE RECUTITA FLOWER OIL: THE ULTIMATE SOOTHING INGREDIENT
chamomile recutita flower oil, also known as german chamomile, is far superior to other forms of chamomile. rich in bisabolol and chamazulene, this oil is known for its exceptional anti-inflammatory and skin-soothing properties. ASTETIKA uses this highly potent version of chamomile to calm redness, reduce irritation, and accelerate skin healing. it’s especially effective for sensitive skin, making it an essential ingredient for anyone looking to soothe and restore balance to their skin naturally.

ASTETIKA’S BESPOKE FORMULAS: YEARS IN THE MAKING
what truly sets ASTETIKA apart is our dedication to bespoke formulations. these products are not mass-produced; they were carefully developed over several years through rigorous testing and refinement with a top-tier cosmetic chemist, who has decades of experience working with leading cosmetic brands in paris. each ingredient was carefully selected for its specific benefits, and the final product reflects this expertise. one of the key milestones of this collaboration is ASTETIKA's world-first formula for the active mist, which combines these powerful actives into one truly unique product.

ONE PRODUCT, MANY BENEFITS
why spend money on multiple products when ASTETIKA can provide all of the essential ingredients your skin needs in just one bottle? combining low molecular weight hyaluronic acid, l-proline, vitamin c ester, zinc gluconate, and chamomile recutita flower oil, ASTETIKA simplifies your skincare routine while delivering maximum results. no need for excessive steps or expensive multi-product regimens; ASTETIKA makes it easy to care for your skin with a single, powerhouse product that works.

THE FUTURE OF SKINCARE
at ASTETIKA, we believe that skincare should be effective, simple, and backed by science. through bespoke formulations and cutting-edge ingredients, we've created a product that addresses your skin's most pressing needs – hydration, soothing, and anti-aging skincare protection – all in one. with a year of dedication and expertise behind our world-first formula, ASTETIKA offers a revolutionary approach to skincare, bringing you the ultimate solution for healthier, glowing skin.