THE FOUNDING STORY

ASTETIKA is an Australian skincare brand shaped by a personal experience that changed the way I understood skincare.

In 2007, while modelling in Seoul and Tokyo, I was introduced to a skincare mist that transformed my skin. Just before a Gucci show in Tokyo — where skincare is considered an art — a makeup artist applied a high-grade hyaluronic acid mist. The effect was instant: refreshing, hydrating, and effortlessly radiant.

That moment stayed with me. Years later, when I returned to Australia, I noticed the local skincare market offered few products built around powerful actives. I envisioned something different: one elegant formula, layered with benefits, that could simplify yet elevate daily skincare. With that vision, ASTETIKA was born in 2015.

The path was far from easy. Our first cosmetic chemist withheld our formula after we had invested heavily in its development, and we endured a year-long legal process to reclaim what we had created. It was a difficult chapter, but it reinforced our resilience and belief in protecting what mattered most: integrity, quality, and purpose.

Today, a decade later, that philosophy remains at the heart of ASTETIKA. From our signature mist to our hand and body wash, and even our candle designed to bring calm, each product reflects our values — minimalist design, thoughtful formulation, and accessible luxury without unnecessary complexity.

Our story is not one of shortcuts, but of persistence and care. ASTETIKA is for those who value simplicity, intention, and products that quietly elevate the everyday.

This is only the beginning.